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The lipstick that's also a character. The Claw Velvet Lipstick arrives in a glossy black bear-head case — a pink bell charm dangling from its side, ready to clip onto a bag, loop as a pendant, or just look impossibly cute on a vanity shelf. Twist it open and a bear claw-sculpted bullet reveals itself in six soft, wearable shades. The finish is velvet without the dryness: silica creates the signature soft-fog blur while tridecyl trimellitate and mineral oil keep lips comfortable from first swipe to last touch-up.
Key Ingredients
SILICA
The Soft-Focus Effect
A finely milled mineral at 15% that scatters light instead of sitting flat — this is what gives the finish its signature blurred, velvet quality without any powdery chalkiness. Remove this and you've got a very different lipstick.
TRIDECYL TRIMELLITATE
Matte Without the Dryness
At 22%, this skin-softening ester forms the emollient backbone of the formula — it ensures the lipstick glides rather than drags, and keeps lips feeling comfortable long after the initial application.
DIMETHICONE CROSSPOLYMER
Colour That Holds
A silicone polymer that creates a thin, flexible film over lips once the formula sets — reducing transfer, locking in pigment, and keeping colour looking fresh without needing frequent touch-ups.
| Ingredient | Type | What it does |
|---|---|---|
| TRIDECYL TRIMELLITATE | Emollient | A high-performance skin-conditioning ester that is the primary emollient in this formula at 22% — delivers smooth, drag-free application and keeps lips comfortable and non-dry during wear. |
| MINERAL OIL | Emollient | A cosmetic-grade skin lubricant at around 20% that softens lips and contributes to the formula's glide — helps prevent moisture loss during wear and adds a cushioned, non-tight feel. |
| DIMETHICONE | Skin Conditioner | A lightweight silicone at 16% that smooths the texture of the formula on application, reducing friction and giving lips a velvety, second-skin feel without heaviness. |
| SILICA | Texture Agent | A finely milled mineral at 15% that creates the signature soft-focus, velvet finish — scatters light evenly across the lip surface for a blurred, matte effect without chalkiness or drag. |
| SYNTHETIC WAX | Structuring Agent | Gives the lipstick bullet its body and shape — controls melting point, helps the formula apply evenly and cleanly, and contributes to a smooth, waxy glide. |
| POLYETHYLENE | Structuring Agent | Works alongside synthetic wax to give the bullet structure and integrity — prevents the formula from being too soft or breaking easily, and contributes to the consistent, even application. |
| OZOKERITE | Structuring Agent | A natural mineral wax that adds rigidity and helps the formula hold its shape in the tube, while contributing a creamy, smooth application texture. |
| DIMETHICONE CROSSPOLYMER | Film Former | A cross-linked silicone polymer that forms a transfer-softening, flexible film on lips once the formula has set — holds pigment in place and improves wear longevity. |
| POLYPROPYLENE | Structuring Agent | A synthetic polymer component of the wax blend — contributes to the bullet's structural stability and smooth texture across the application surface. |
| PROPYLPARABEN | Preservative | Protects the formula from microbial growth and keeps the product stable throughout its shelf life. |
| PARFUM | Fragrance | Present at a trace amount (0.10%) — adds a light scent that dissipates shortly after application. |
| CI 77891 (Titanium Dioxide) | Mineral Pigment | White mineral pigment used to lighten and soften shade tones — higher in pinker and nude shades to achieve the right luminosity and opacity. |
| CI 77491 (Iron Oxides) | Mineral Pigment | Red iron oxide that drives warm undertones across the range — primary contributor to the peachy, rosy, and brick tones. Concentration varies by shade. |
| CI 77499 (Iron Oxides) | Mineral Pigment | Black iron oxide present in trace amounts to add depth and richness to darker, earthier shades — prevents browns from looking flat or washed out. |
| CI 77492 (Iron Oxides) | Mineral Pigment | Yellow iron oxide — appears in Shade 06 (Tokyo Bean) to add warm, golden-taupe undertones. Shade-specific. |
| ALUMINUM HYDROXIDE | Pigment Carrier | A white, inert mineral used as the substrate for lake pigments — present where CI lake pigments are used, as part of the pigment's natural composition. |
| CI 15850 (D&C Red 6/Lithol Rubine) | Synthetic Pigment | A vivid organic red pigment that adds bright, saturated red chroma — present across select shades for depth and intensity. |
| CI 15985 (FD&C Yellow 6 Lake) | Synthetic Pigment | A warm yellow-orange lake pigment used in Shades 02 and 03 to create peachy and apricot warmth. Shade-specific. |
| CI 16035 (FD&C Red 40 Lake) | Synthetic Pigment | A warm red lake pigment present in Shade 03 (Sea Salt Peach) to deepen and enrich the pink-peach hue. Shade-specific. |
| CI 45410 (D&C Red 27 Lake) | Synthetic Pigment | A vivid pink-fuchsia lake pigment used in trace amounts in Shades 01, 02, and 03 to brighten and sharpen the pink tones. Shade-specific. |
| CI 19140 (FD&C Yellow 5 Lake) | Synthetic Pigment | A yellow lake pigment present in Shade 04 (Cold Apricot Tea) that contributes to the nude-apricot undertone. Shade-specific. |
| CI 42090 (FD&C Blue 1 Lake) | Synthetic Pigment | A blue lake pigment in trace amounts in Shade 05 (Cocoa Tea) that deepens the brown tone and prevents warmth from reading orange. Shade-specific. |
General
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